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Writer's pictureDay Tomko

5 Essential Factors to Consider When Selecting an Agency for Your CPG Brand's Amazon Launch


amazon product listing optimization

At the swae agency, we get it—launching your CPG brand on Amazon can feel like a big leap. The platform is vast, the competition fierce and there’s a lot to learn. But here’s the good news: you’re not alone in this.


We’re here to make sure your brand doesn’t just show up on Amazon—it shines. With our creative, tailored approach, we help you cut through the noise and connect with the customers who matter most.


So, how do we make it happen? Here’s what you should look for in an agency, whether it’s the swae or someone else:


  1. Understand Your Market: Did you know 70% of Amazon customers never click past the first page of search results? This means it’s integral that we understand your market before moving to launch.  We dive deep into your product category, whether you’re in wellness, food or beyond. Knowing your market means we know how to make your brand pop.


  2. Clear & Simple Communication: No jargon, no fluff—just straightforward updates and transparent conversations. You’ll always be in the loop with us.

  3. Custom Strategies: Your brand is unique, so why settle for a cookie-cutter approach? We build strategies that fit your specific goals, because brands using tailored strategies have seen an increase in conversions by up to 80%!

  4. Data That Drives Results: We’re big on data. From keyword strategies to ad performance, our decisions are grounded in the numbers that matter. Product listings optimized based on data can see sales increase from 3 - 10%.

  5. Always Thinking Ahead: We don’t just follow the trends—we set them. We’re constantly looking for new ways to keep your brand ahead of the curve.

Launching on Amazon is a journey and with the swae by your side, it’s one you won’t have to take alone. We’re more than just a partner—we’re an extension of your team and ready to help your brand reach new levels. 🚀

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